Make it easy for new subscribers to know what to do next. Put a call to action in the gift they receive when they sign up.
You work hard to create a gift for those who joins your email list.
Did you remember to include a call to action (CTA)?
A call to action is the next step you ask the reader to take. It may be to buy your latest release, or to check out an earlier series. You may want them to follow you on social media, if you are active there. Maybe you want them to share your information and books with their friends.
You may think it isn’t important to directly tell them, believing they will figure out how to find your books or social media profiles. If they love your writing they will tell others, right?
Maybe. But don’t take that chance.
Give them the next step.
If you want them to check out your books, tell them where they can read more of your work and give a link.
If you want them to connect on social media, invite them to follow you and give a link to your social media profile.
Not sure what you want them to do next?
Think about it. What would benefit your author career the most? That is the next step to lead them to.
Check the gift you offer new subscribers. Is there a CTA in it? I suggest putting it near the beginning and again at the end, if it works with your offer. Update your gift if needed. For true fans, they will be grateful you make it easy for them to take the next step.
Bonus tip – where else could you put a CTA?
They should be in your books, in your blog posts and videos, in emails you send, and some of your social media posts. Check to be sure you are including them.
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